Get your visitors to trust your ecommerce site

Posted December 22nd, 2010 in Tips, Tutorials by admin

The main goal of an eCommerce website may be to get visitors to buy a product, but this involves much more than just offering and finding the right product. Above all, customers have to have a feeling of trust and security in order to follow through and actually hand you the cash. This isn’t easy, but it certainly isn’t difficult either. Here are a few tips:

Share Other’s Experiences

Take time to collect testimonials from people who have purchased from you previously. Then, use customer photos and business seals like one from the Better Business Bureau with these testimonials to help other web visitors see the value and benefits you have to offer. Just be sure they’re in prominent areas of your site.

Make It Easy To Contact You

A contact page can be a company’s greatest ally when it comes to inspiring trust. After all, if something goes wrong and the customer knows they can contact you to look after it, they have nothing to worry about. Therefore, be sure to have a completed contact page and demonstrate that the customer is important to you.

Use an SSL Certificate

With so many criminals online, sending important information like credit card numbers is a scary prospect. This is where a Secure Sockets Layer (SSL) Certificate can really help. This is a method of sending data over a secure network. With this certificate, the user knows any sensitive information they share with you is encrypted and safe.

Web hosting from FatCow comes with a ShopSite online store so you can accept credit cards and integrate with PayPal as well. Visit FatCow now to find out more about their QuickSSL Premium Certificate and how it can help you inspire trust in website visitors. It’s safe and easy, plus you have nothing to lose!

Domain names and your website

Posted December 22nd, 2010 in Resources, Tips by admin

Domain names are a valuable commodity, whether you know it or not.  They have been bought and sold over the past couple decades, sometimes going for millions of dollars, but why is this?  The domain name that you choose for your website will have a profound impact on your site’s marketability in several different ways.  The name you choose for your site will affect your search engine optimization efforts, as well as the number of visitors you can retain.

Domain Names and SEO

Before you decide on a catchy domain name, you should consider using your website’s targeted keywords in the name.  If you don’t know what those are yet, you had better start researching.  Search engines give a lot of extra weight when ranking a site for a specific keyword if the keyword happens to be in the domain name.  SEO takes a lot of time to perfect, and by adding keywords to your domain name you can get a leg up on the competition.

Domain Names and Repeat Business

When you are brainstorming domain names, short names are best.  If a domain name is short, people will tend to type it directly into their URL bar when they want to visit your site.  How many times do you use Google to get to Amazon.com?  If your domain name is too complicated, it will be hard for your visitors to remember.  Unfortunately, the internet has been around for a long time and it might be hard to come up with an available one word domain name in your niche.  This means that you might have to choose an unrelated one-word domain name.  If you are willing to put in the work to promote your site, this will not hurt you in the long run.  It will only slow you down a little.  This might be a sacrifice you will have to make if you are trying to create a viral website.

Combination of the Two

When you are able to get a short, search engine optimized domain name for your site, you get the best of both worlds.  It can be very hard to come up with something that hasn’t already been taken, but it is worth the time and effort if you can come up with something.  Even if you never use the domain name, you can make a pretty penny by selling it to the highest bidder.

Domain names will have more of an impact on the amount of traffic that your website receives than you could ever imagine.  It is time well spent to invest several hours in the creation of your site’s domain name.  If you can come up with a good domain name, it will be the first big step in getting your online business known. When you are shopping for web hosting, look for companies like FatCow that offer a free domain name!

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